You just raised. Now build the revenue engine that gets you to the next round.
Ongoing advisory from a former CMO, CRO and COO. We structure go-to-market, organization and RevOps together, month after month, with someone who has built it before.
Where I have led teams and advised founders
The money is in. Three things start to break.
Every funding round or pivot forces you to change how you operate. The founders I work with usually hit the same walls.
Revenue still depends on you
Pipeline, pricing and commercial rules live in the founder's head. Marketing, sales and customer success are not aligned on one plan.
The organization has no structure yet
Who do you hire first? How do you set up the leadership team, support new managers and build a culture that scales?
Tools and data are patchwork
A CRM nobody trusts, reports that disagree, processes that exist only in people's heads. AI makes that gap more expensive, not smaller.
A sparring partner who stays for the long run
Two sessions of two hours each month. In each one we set the agenda, debrief on projects and plan the next steps. It is not just advice: I take the time to understand your context, share recommendations and follow how they are implemented.
- Strategy and growth: roadmap, pricing, commercial rules, international expansion
- Structuring and management: leadership team, first hires, managers, culture
- Tools and processes: HubSpot and CRM, reporting, RevOps
- Follow-up between sessions, so decisions turn into execution
- An outside view without commercial stakes, from someone who has run these functions
Not ready for a retainer?Start with an audit and a roadmap
I review your organization, tools and processes and build a roadmap for the months ahead. You can then move forward on your own, or continue with the advisory retainer.
Audit and HubSpot audit →Leaders and managersCoaching and mentoring
One-to-one support for marketing and revenue leaders who step into a new role: roadmap, management challenges and key career milestones.
About coaching →What this looks like in practice
Recent work with startups and scale-ups, through the advisory retainer or one-off projects.
Scaling a sales organization
Support across all revenue topics, in particular SDR team organization, lead management and sales portfolio management.
Goal: scale the sales organization and increase performance.
A CRM rebuilt around the business
Review of the existing CRM, with recommendations built on a business-first approach and deep knowledge of the tool.
Goal: lay a healthy foundation so the organization can scale.
From market analysis to an MVP
Market analysis of the sales prospecting SaaS space, key features and trends, and feedback on the team's UI/UX mockups.
Goal: functional building blocks solid enough to ship an MVP.
What clients and peers say
Particularly strong on structuring growth, setting up HubSpot (lead gen, pipeline management and reporting) and interim management!
Joël served as CMO, then CRO. Beyond his marketing and analytical skills, he has a 360-degree, highly operational view of the business. As a member of the executive committee, he was a driving force on our overall structuring.
Excellent support in building a more robust and effective HubSpot setup. Precise advice and an action plan that lets you move forward step by step.
How I think about growth after a raise
Short reads from my LinkedIn posts, on go-to-market, pricing, finance and leadership.
AI is hungry for context. Yours is probably undocumented.
Without a reliable source of truth, AI agents fail silently. In go-to-market, that context is positioning, messaging and objections.
Read more →Raising prices without breaking the relationship
Indexation clauses, fading discounts, phased increases and legacy plans: four ways to prepare the ground.
Read more →A love letter to your CFO
Your CFO is your best sparring partner on budget, acquisition cost and retention. Share your plan before the invoices arrive.
Read more →The advice I wish I had received
Do your due diligence, audit during the honeymoon phase, adapt recipes to context, never lose touch with the founders.
Read more →
Joël Gaudeul, deep generalist across marketing, revenue and operations
I have led marketing, revenue and operations in fintech, SaaS and martech companies: VP Marketing at Swan and Alma, CRO and VP RevOps at Hivency and Skeepers, CMO at Mention and Ulule, COO at Bolden. Co-author of Quand les start-up et licornes réinventent le marketing.
How can I help you today and tomorrow?
Pick a time that suits you, or leave a message and I will reply very soon. Conversations in French or English.
Book a 30-min call