---
title: About Joël Gaudeul, startup advisor | Ramp Up Consulting
description: Former VP Marketing, CRO and COO in fintech, SaaS and martech scale-ups, Joël Gaudeul advises Seed to Series A founders on go-to-market and organization.
---

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About

# Joël Gaudeul

Deep generalist across marketing, revenue and operations. For more than 20 years I have built and run these functions in startups, scale-ups and large companies, as an executive committee member. Today I put that operational experience at the service of founders.

**20+**years in the startup and tech ecosystem

**5 to 70**people managed across teams

**ExCom**executive committee member

[Book a 30-min call](https://rampupconsulting.fr/meetings/joel-gaudeul?hsLang=en)[LinkedIn profile](https://www.linkedin.com/in/joelgaudeul/)

![Joël Gaudeul, founder of Ramp Up Consulting](https://rampupconsulting.fr/hs-fs/hubfs/website-v2/joel-gaudeul-portrait.jpg?width=520&height=650&name=joel-gaudeul-portrait.jpg)

Manifesto

## Why choose advisory?

Entrepreneurs have incredible curiosity and an inexhaustible capacity to learn. They’re used to scheduling regular coffees with other founders to talk through their challenges and priorities. They’re very comfortable with this exercise, but three essential elements are usually missing:

- Operational expertise: Being a founder isn’t enough to design the right strategy or build the right organization. Yet entrepreneurs tend to turn to people with profiles similar to their own.
- Follow-up: These meetings are often just that—one-off meetings. There’s no structured follow-up or cadence. The founder accumulates knowledge, but isn’t truly challenged on how they interpret it or how they execute on it. It’s useful for gathering information, but not necessarily for testing and refining ideas.
- Adaptation to context: The exchange can easily become one-directional, and the information gathered is stripped of the contextual nuances the entrepreneur perceives—or doesn’t perceive. In one hour, it’s impossible to fully understand the other person’s situation and offer a truly tailored recommendation.

At the same time, as an organization becomes more structured, founders move further away from day-to-day operations and from their teams. Despite their best efforts, fundraising, public speaking, and investor relations take up a significant share of their time.

As a result, they spend more and more time with roles that are removed from operational reality, talking strategy rather than execution. They inevitably lose the direct connection with their teams that’s critical for steering the business (especially since “business intelligence” alone is not enough).

They therefore need long-term support from people who bring deep market or functional expertise—in short, operational expertise above all.

Experience

## Startups, scale-ups and enterprises

- **VP Marketing**Swan, fintech (Banking-as-a-Service)
- **VP Marketing**Alma, fintech and retailtech scale-up
- **CRO, then VP RevOps**Hivency by Skeepers, martech scale-up and build-up
- **CMO**Mention (B2B SaaS, martech) and Ulule (B2B2C marketplace, fintech)
- **COO**Adictiz (B2C gaming startup) and Bolden (B2B2C marketplace, fintech)
- **Marketing Manager**StepStone (B2B SaaS, HR tech) and Ubisoft (international B2C gaming)

Beyond the job titles

## Author, community builder, moderator

### Co-author of a marketing book

[*Quand les start-up et licornes réinventent le marketing*](https://www.amazon.fr/dp/2100877968), on how French startups and unicorns reinvent marketing.

### Active in the marketing community

Member of TechMarketingLeaders, where I launched a buddy programme that pairs senior marketers as long-term sparring partners.

### Interviews and round tables

I regularly host customer interviews and round tables, and moderate conferences on marketing, retail and fintech.

Expertise

## A deep generalist

Transversality is the core of my profile: sales, marketing, customer success and operations, with the tools and processes that connect them.

SaaS

### Its own specific challenges

- Customer lifecycle management, including renewals, onboarding, activation and satisfaction
- KPIs
- Tools and processes (CSAT, NPS, contracts)

Management

### A complex discipline

- Techniques
- Challenges
- The support needed to take on this responsibility

Revenue

### Securing and maximizing it

- Coordination across marketing, sales and customer success: tools, processes, data, touchpoints
- A consistent approach to costs, spending and pricing

Recommendations

## What clients, founders and colleagues say

“

Joël served as CMO, then CRO. (...) Beyond his marketing and analytical skills, he has a 360-degree, highly operational view of the business. As a member of the executive committee, he put his expertise to work for the company and was a driving force on our overall structuring.

**Dorian Ciavarella**CEO and Founder, Hivency and Zeliq

“

Joël combines rare technical mastery of business tools, rigorous working methods that let him manage complex projects, and high-level SaaS expertise, allowing him to move between long-term strategic thinking and tactical projects.

**Sylvain Gasc**COO and Founder, Hivency

“

Particularly strong on structuring growth, setting up HubSpot (lead gen, pipeline management and reporting) and interim management!

**Antoine Chauffrut**Program Manager, France Digitale

“

Excellent support in building a more robust and effective HubSpot setup. Precise advice and an action plan that lets you move forward step by step.

**Arthur Calvet**KAM and Sales Ops, Kokoroe

“

Thanks to him, I gained deeper knowledge of Content, Growth and Digital Marketing. He is an excellent speaker and teacher, and I also improved my public speaking.

**Elise Boukhechem**Senior Brand Content Manager, Skeepers

“

Passionate about his craft and a gifted teacher, he takes great care to train others and pass on everything he has learned from his previous experiences. He helped “evangelize” crowdfunding, notably by testing new communication formats.

**Margaux Thierrée**Projects Director, Ulule

Let's talk

## How can I help you today and tomorrow?

Book a 30-minute call, or leave a message and I will reply very soon. Conversations in French or English.

[Book a 30-min call](https://rampupconsulting.fr/meetings/joel-gaudeul?hsLang=en)

### Or send me a message

![Ramp Up Consulting](https://rampupconsulting.fr/hubfs/RampUpConsulting_logo_h.png)

Advisory for Seed to Series A startups after a raise: go-to-market, organization and RevOps.

#### Explore

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#### Contact

[Book a 30-min call](https://rampupconsulting.fr/meetings/joel-gaudeul?hsLang=en)[Joël on LinkedIn](https://www.linkedin.com/in/joelgaudeul/)[Ramp Up Consulting on LinkedIn](https://www.linkedin.com/company/ramp-up-consulting/)[Version française](https://rampupconsulting.fr/fr)

© 2026 Ramp Up ConsultingFrench and English

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