Ramp Up Consulting | Startup advisory after your raise

After the raise

The money is in. Three things start to break.

Every funding round or pivot forces you to change how you operate. The founders I work with usually hit the same walls.

Revenue still depends on you

Pipeline, pricing and commercial rules live in the founder's head. Marketing, sales and customer success are not aligned on one plan.

The organization has no structure yet

Who do you hire first? How do you set up the leadership team, support new managers and build a culture that scales?

Tools and data are patchwork

A CRM nobody trusts, reports that disagree, processes that exist only in people's heads. AI makes that gap more expensive, not smaller.

The advisory retainer

A sparring partner who stays for the long run

Two sessions of two hours each month. In each one we set the agenda, debrief on projects and plan the next steps. It is not just advice: I take the time to understand your context, share recommendations and follow how they are implemented.

How the retainer works Book a call

Strategy and growth: roadmap, pricing, commercial rules, international expansion
Structuring and management: leadership team, first hires, managers, culture
Tools and processes: HubSpot and CRM, reporting, RevOps
Follow-up between sessions, so decisions turn into execution
An outside view without commercial stakes, from someone who has run these functions

Audit and roadmapGet ready for scaling

After each funding round or pivot, your organization, tools and processes need to change. I run an audit and build a roadmap for the months ahead. You can then move forward on your own, or continue with advisory.

Talk about an audit →

Coaching and mentoringFor marketing and revenue leaders

One-to-one sessions and asynchronous support to build your roadmap, handle management challenges and navigate key career milestones in a new role.

Ask about coaching →

Selected missions

What this looks like in practice

Recent work with startups and scale-ups, through the advisory retainer or one-off projects.

Advisory · Martech

Scaling a sales organization

Support across all revenue topics, in particular SDR team organization, lead management and sales portfolio management.

Goal: scale the sales organization and increase performance.

HubSpot audit · Edtech

A CRM rebuilt around the business

Review of the existing CRM, with recommendations built on a business-first approach and deep knowledge of the tool.

Goal: lay a healthy foundation so the organization can scale.

Product discovery · Salestech

From market analysis to an MVP

Market analysis of the sales prospecting SaaS space, key features and trends, and feedback on the team's UI/UX mockups.

Goal: functional building blocks solid enough to ship an MVP.

See all missions →

Recommendations

What clients and peers say

Particularly strong on structuring growth, setting up HubSpot (lead gen, pipeline management and reporting) and interim management!

Joël served as CMO, then CRO. Beyond his marketing and analytical skills, he has a 360-degree, highly operational view of the business. As a member of the executive committee, he was a driving force on our overall structuring.

Excellent support in building a more robust and effective HubSpot setup. Precise advice and an action plan that lets you move forward step by step.

Read all recommendations →

Insights

How I think about growth after a raise

Short reads from my LinkedIn posts, on go-to-market, pricing, finance and leadership.

AI and RevOps

AI is hungry for context. Yours is probably undocumented.

Without a reliable source of truth, AI agents fail silently. In go-to-market, that context is positioning, messaging and objections.

Read on LinkedIn →

Pricing

Raising prices without breaking the relationship

Indexation clauses, fading discounts, phased increases and legacy plans: four ways to prepare the ground.

Read on LinkedIn →

Finance and marketing

A love letter to your CFO

Your CFO is your best sparring partner on budget, acquisition cost and retention. Share your plan before the invoices arrive.

Read on LinkedIn →

Leadership

The advice I wish I had received

Do your due diligence, audit during the honeymoon phase, adapt recipes to context, never lose touch with the founders.

Read on LinkedIn →

All insights →

FAQ

Advisory in four questions

What is startup advisory?

Ongoing support from an experienced executive who advises founders without taking a role in the company. At Ramp Up Consulting, it means two sessions of two hours each month on go-to-market, organization and tools, with follow-up in between.

When should I bring in an advisor?

Most often right after a Seed or Series A raise. The team grows fast, revenue has to become predictable and founders drift away from operations. An outside view at that point avoids the most expensive structuring mistakes.

How is advisory different from a fractional CMO or CRO?

A fractional executive executes in your place. Advisory helps you decide and grow your teams: you keep ownership, I challenge, I share what I have seen work (and fail) elsewhere, and I follow the implementation.

Do you work in English?

Yes. Sessions can run in French or English.

You just raised. Now build the revenue engine that gets you to the next round.

The money is in. Three things start to break.

Revenue still depends on you

The organization has no structure yet

Tools and data are patchwork

A sparring partner who stays for the long run

Audit and roadmapGet ready for scaling

Coaching and mentoringFor marketing and revenue leaders

What this looks like in practice

Scaling a sales organization

A CRM rebuilt around the business

From market analysis to an MVP

What clients and peers say

How I think about growth after a raise

AI is hungry for context. Yours is probably undocumented.

Raising prices without breaking the relationship

A love letter to your CFO

The advice I wish I had received

Joël Gaudeul, deep generalist across marketing, revenue and operations

Advisory in four questions

How can I help you today and tomorrow?

Or send me a message