Operational Excellence and
Strategic Consulting
Strategy &
Development
How to build the organization's roadmap? How to expand internationally? How to align teams around a vision? What pricing strategy to apply? What commercial rules to implement?
Structuring &
Management
How to set up the Executive Committee? How to support managers in their new roles? Which recruitments should be prioritized? How to create a culture and employer brand? How to develop transparency?
Tools &
Processes

ADVISORY
Benefit from regular support
Through 2 sessions of 2 hours each month, I assist you in the structuring and evolution of your startup. It is not just about providing advice, but understanding your context, sharing recommendations, and monitoring their implementation.
Your startup evolves quickly and the market even more so. We cannot limit ourselves to gathering information without ensuring follow-up. In each session, we set an agenda, debrief on projects, and plan the next steps.
The goal is to remain agile and address current priorities while anticipating what comes next.
Get ready for scaling
At every stage of your startup’s life, after each funding round or pivot, you need to reinvent yourself. Whether it’s your organization, your tools, or your processes, you’ll be led to fundamentally change the way you operate.
I support you by conducting an audit and building a roadmap for the months ahead. You can then move forward independently and transition to an advisory model if needed.

Recent projects
HubSpot Audit
Analyzing your current CRM landscape to deliver business-aligned strategies fueled by advanced tool proficiency.
Objective: Building a robust operational foundation to drive organizational scale.
Product discovery
Market analysis of the sales prospecting SaaS sector, identification of core features and trends, and feedback on the team's UI/UX mockups.
Objective: To deliver a product that meets market demands with a functional framework designed for a successful MVP (Minimum Viable Product).
Publications
Podcast, Articles, Posts
Le café du market
Dans ce podcast, je parle :
-
des enjeux de communication interne
-
des différents stakeholders
-
des astuces pour créer de l'alignement et de l'adhésion
-
de comment valoriser le marketing
Faut que ça close
Dans ce podcast, je parle de :
- alignement des équipes commerciales (Marketing, Sales, Customer Success)
- des défis posés par les enjeux produits/services,
- de l'intégration du marketing au sein de toutes les actions (au-delà de la simple leadgen),
- des stratégies commerciales d'une marketplace qui se développe à l'international.
Manager par l'exemple
Dans cet article, vous apprendrez comment :
- identifier les bons managers,
- définir son style managérial,
- répondre aux attentes de vos équipes,
- évaluer votre performance et votre impact,
- monter en expertise sur le management.
Travailler et manager à distance
Dans cet article, vous apprendrez comment :
- s'adapter aux évolutions des modes de travail,
- travailler avec des équipes distribuées,
- piloter des réunions hybrides,
- manager vos équipes et garder le lien avec elles.
Joël possesses a rare combination of technical mastery over business tools, rigorous workflows for managing complex projects, and high-level SaaS expertise. This allows him to seamlessly pivot between long-term strategic planning and immediate tactical execution.